Anyone who owns a business or is planning to start one knows for a fact that an online presence can make a great deal of difference. It is common for companies and organizations to invest a lot of time as well as resources into Search Engine Optimization or SEO to make sure their website lands in the top position on Google search results.
Google updates its algorithm every now and then, and though Google announced the latest algorithm, the Google Page Experience Update, in 2020, it was delayed due to the coronavirus pandemic. However, it is now scheduled to launch in June 2021.
Understanding what the Google Page Experience Update Is
To establish a website’s overall experience, Google will be introducing the Page Experience signal, the latest ranking feature that will utilize multiple sub-signals. After which, it will rank the website/page accordingly. To put it in simple words, user-friendly websites will rank higher than non-user-friendly pages. So, the main purpose of the update is to ascertain that the pages that are not user-friendly don’t rank at the top. Therefore, consult an SEO Agency to make your website user-friendly and make sure that you’re adhering to the Google Page Experience Update.
How important is this update for my business page?
If you fail to update your website, you might get penalized if users find it non-user-friendly. This would also mean that your business page’s ranking will decrease, resulting in a decrease in traffic.
Here are four ways that you can prepare your website for the Google Page Experience Update:
1. Optimizing your site’s speed and reducing errors
To prepare your website for the Google Page Experience Update, the first step is to improve your site speed. If your website takes a long time to load, it isn’t user-friendly; there are no two ways about it. You can ensure a better user experience if your page loads faster.
2. Making your site mobile-friendly
We all are constantly on our phones browsing through different websites. So, it is important to make your business page mobile-friendly. It will majorly impact your site’s ranking. Both for mobile and desktop, your page’s load time should preferably be under a second; even under three seconds is acceptable.
3. Impact of improving your page security
You already know that poor site security can have a negative effect on your SEO rankings. Because Google wants to offer the best of experiences to its consumers, protecting their online information is its top priority. Ensuring that your website is not vulnerable to cyber attacks by implementing the latest security protocols can help you land a better Page Experience score.
4. Engaging content will secure your top spot
There is no doubt that content is very important to attract the user and is also essential for your site’s ranking. So, make sure that the content you put out there is informative yet interesting. Or else all your efforts can go in vain.
5. Check Google Search Console
If you haven’t already, set up Google Analytics on your website. This tool provides value in and of itself, but we’ll save that for another day. By setting up Google Analytics on your website, you can easily go into Google Search Console to verify that you are in fact the owner of the website.
Once you’ve verified ownership, you’ll be able to see some pertinent details for your website. The caveat here is that if you’ve only just created your Google Search Console and Google Analytics, the data for the first few days-ish may be kind of limited.
On the left-side menu in Google Search Console, you’ll be able to identify if you have issues with your site, the mobile usability and very soon, how you measure up for Page Experience.
Pennsylvania SEO Company
If you’re looking to make your website more user-friendly and optimize it to perform when the Google Page Experience Update is rolled out, we can help. As a leading SEO Agency in Pennsylvania, Pendragon Consulting, LLC will help to rank your website on top of Google SERPs.