P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Top Marketing Trends for 2021

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1JanTop Marketing Trends for 2021

This past year and its ongoing pandemic has seen businesses and companies struggle to survive. Despite the uncertainty of growth, digital content marketing strategies have boomed and provided greater opportunities for them to thrive. Keep reading to find out what the latest marketing trends are for 2021.

These strategies have helped businesses that were forced to close down to keep customers and clients engaged. They help marketing online efficient, where the majority of business and dealings are being conducted because of current situations.

This is why you need to understand what marketing trends can benefit your business moving into the new year. Here are some of the top marketing trends for 2021 that will help your business stay ahead of the competition.

Featured Snippets and No-Click Searches

Position zero displays at the top of the results page as a featured snippet and attempts to correctly respond to the user’s search query. These snippets display more detailed information and try to best answer questions without the user having to open the link – a ‘no-click search’.

At first, this may seem odd but featured snippets can be very beneficial for your content as they target the most specific queries that are relevant to your content. They will give you expert recognition and are often read aloud first in voice searches.

Voice Searches

Voice searches have seen an increase in users ever since the introduction of capable voice assistants like Google, Alexa, and Siri. This is a growing and popular segment for capturing audiences. Voice search optimization can be done by using natural-sounding language in your content and targeting long-tail keywords that sound like what a user may ask a voice assistant.

Local SEO

Local SEO can be more powerful than broad SEO because users that search with geographic locations usually have more intent to purchase and therefore have a higher chance of conversion. If you want to target local users, you should verify your business with Google and incorporate local keywords in your SEO strategy to allow local users to easily access your business.

SEO for Visual Searches

Searching keywords is no longer the only source for results, users can now use existing or original pictures and videos to make searches that give context to the visuals. These new visual search results require image and video SEO.

Including relevant meta details such as ‘alt text’ in your image descriptions, targeted keywords in the file name of images and using high-quality images will all help improve your visual SEO campaign. You can also target searches on Google Lens for increased traffic when users conduct reverse image searches.

Ad-Block Users

The use of ad-blockers is increasing every day, by 2021 it is expected that 27% of all internet users will use them. You can check your ad data and analytics to better understand how this is affecting your content. Many users will move away from your content if they see that ad-blockers are restricting their access.

If this is the case with you then you may want to rethink how you approach these users. Instead of trying to change their mindsets, it is much better to use your ad budget towards other campaigns, like influencer marketing or sponsored content that is more attractive to these users.

Pennsylvania Marketing Agency

These marketing strategies have helped many businesses recently and are all excellent marketing trends to apply to your own business. For help with getting your marketing strategy up to speed, get in touch with us today by sending us a secure message via our website or by emailing hello@pendragonconsultingllc.com to get started.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





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I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





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Excellent customer service and professional results! Highly recommend this business.

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Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

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Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





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PA 17236

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