P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Optimizing Your Facebook Business Page

HomeSocial Media MarketingOptimizing Your Facebook Business Page
21AugOptimizing Your Facebook Business Page
Optimizing Your Facebook Business Page
Facebook business page

There are over 2.6 billion monthly active users on Facebook… does your company have a Facebook business page?

With over 2.6 billion users, can your business afford to NOT be on Facebook? Building a business page on the popular social media platform is a great way to reach new potential customers – for free. That’s right, it’s free to create a business page on Facebook. Take your social media marketing to the next level and build a page optimized for success.

Facebook pages help your brand or business promote and share value-added content as well as assist in customer support. Did you know that two-thirds of U.S. adults report they use Facebook with a whopping 74% of users reporting that they check Facebook daily?!

Set yourself up for success on Facebook with these simple steps.

6 Steps to Optimizing Your Facebook Business Page

  • Select the right type of page
  • Custom username
  • Images
  • Fill out all of your details – Don’t leave any blanks!
  • Ensure your contact information is accurate
  • Remove/hide unused tabs

Select the Right Type of Page

When you first create your Facebook business page, you’ll be able to choose from a variety of options such as:

  • Local business or place
  • Company
  • Brand or Product
  • Public Figure
  • Entertainment
  • Cause or Community
options for creating a business page on Facebook

By selecting the right type of page from the onset it can help enhance the way you communicate the message your company wishes to show.

Create a Custom Username

You have the ability to create your own username. For instance, on Facebook the Pendragon username is @pendragonconsultingllc (so, go follow us!). However, if you’d like something different or want it to match other social accounts that don’t offer the ability to be choosy, you do have some flexibility there. We’ve noticed in some cases that those who don’t create a username for their page just don’t end up with one at all. So, make sure that you’ve checked the box and create a custom username for your business page, so you don’t end up with a random string of alphanumeric characters for your Facebook slug.

Create a custom username on Facebook

Images

All right. Now, what picture should you post for your business? Your hot new product? The CEO of your company? A staff photo? Logo? While the answer may differ depending on your brand and industry, the majority of businesses favor using their logo. This can really help you create brand awareness and brand recognition for your company. The trick to your profile and the cover image is consistency. Again, in an effort to foster brand recognition and brand awareness you want to present a consistent brand across your digital marketing efforts such as social media platforms and on your website.

Fill Out All Your Details – Don’t Leave Any Blanks!

All right. This is one of the most common issues we run across when we take over social media marketing for our clients. Either missing or inaccurate information throughout their business page. Ensure that you input as much as you can into your profile such as your contact information, set your categories (what industry are you in?), your about section, “our story” and even your open hours. Not only does this help users find you easier, but it also helps to instill confidence in the fact that you’re a professional organization not taking a half-hearted approach. Incomplete or inaccurate profiles may be a negative sign to potential buyers, indicating that your cut corners (though not always).

Ensure Your Contact Information is Accurate

This is not only important so that your potential customers can find you, but also for local SEO purposes. Counting as a directory listing (aka citation) you want to ensure you have accurate information to promote your local SEO and to avoid being downranked. If Google or the other search engines isn’t clear on your correct contact information so as to provide accurate information to their users, they may end up downranking your website.

Remove/Hide Unused Tabs

While you won’t have the ability to turn off all of the tabs, you do have the ability to turn off a bunch of them. If they’re not relevant and/or you’re not using them, turn them off so they don’t appear on your business page. Just one step closer to having that spiffy, professional page that demonstrates your brand’s level of quality.

Remove or hide any unwanted or unused tabs on your Facebook business page

Social Media Marketing for Business Owners

There is plenty of fish in the sea (i.e. potential customers on social media). So, bring your A-game and get on in there. It’s free to create yourself a page and post from your business. And don’t forget to list your social links on your website!

Don’t have the time to create your own Facebook page for your business? Need someone to help with your social media marketing efforts? Don’t worry, Pendragon Consulting has a plethora of experience and is ready to help you take your social media marketing to the next level. Get in touch with us today by either sending a secure message via our website or by calling 443-343-2313.

Leave a reply

Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

© 2021 All rights reserved. Website design by Pendragon Consulting.

Scroll to top