P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Local SEO – How to Integrate It Into Your Marketing Practices

HomeSEOLocal SEO – How to Integrate It Into Your Marketing Practices
26JunLocal SEO – How to Integrate It Into Your Marketing Practices

Search Engine Optimization or SEO has been both the bane and highlight of digital marketers’ existence for years. While some thought it to be a dead and outdated marketing practice, it turned out to be very effective – just with a few meticulous tweaks, particularly local SEO.

One of the ways marketers up their SEO results is by localizing it – this practice has proven to be of value for small businesses specifically. According to a Social Media Today article, more than 46% of searches on Google are localized. This means that people search for services, products, places, etc. in their local vicinity.

If small businesses serving location-based target markets integrate local SEO in their online marketing efforts, they may be more likely to receive more traffic. Additionally, 28% of the time local searches end in a sale online or offline.

Furthermore, the fact that 80% of disposable income in the United States is spent within 20 miles of the customer’s home is compelling enough to integrate local SEO.

Here are a few tips out of many that can help you get started on the right foot with local SEO:

Google My Business & Local SEO

If you consult any digital marketing professional, this will be the first advice they’ll give you. Google My Business is a way small businesses can verify their business’s presence on Google as authentic.

You can optimize your Google My Business page with the correct address, website link, phone numbers, timings, the exact location you serve (multiple locations if you are based in different areas) etc.

Optimizing Meta Details and Content

The URL of your website, the content you post on it and each web page’s title, headers, meta descriptions, alt-text etc. are all opportunities for optimizing your content for local search engine results pages (SERPs).

The process of optimization is similar to traditional SEO with the addition of geo-targeted keywords.

Another way to use content for local SEO is by adding location pages if you have multiple physical stores and/or an online business that serves particular localities. Not only will you have more pages for Google to index and rank but the addition of location-based keywords and content with details regarding your store, parking situation, nearby location, address and phone number etc. will drive more localized traffic.

Online Directories

Yes, virtual Yellow Pages do exist. You can list your business on these directories based on your location, gaining an additional source of traffic diversion. Additionally, map aggregating platforms such as My Business Listing Manager are also effective options.

One thing to make sure of when listing your business is to ensure all information is correct across all citations. There should be no discrepancies – even in spellings – or Google might not rank your page properly.

Getting Inbound Links

The last in this article but certainly not the least, getting inbound links for your website is a great way to build credibility. Google assesses any high-authority inbound links you have on your website, which increase your business’s domain authority.

For local SEO, these links can come from license bureaus such as the Better Business Bureau, local industry-relevant associations, the local government of official agencies, manufacturers, affiliates and more.

Pennsylvania Local SEO Agency

The practice of local SEO doesn’t end here. Considering the vastness of the digital landscape, there are various other ways small businesses can use geo-targeting to gain an increased number of local customers that lead to more sales.

With an affinity for research, SEO and digital marketing, Pendragon Consulting has the tools, skills and insight necessary for making beneficial use of local SEO. Have a chat with one of our experts to discuss your local search needs by contacting us through our secure website.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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