P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

How To Plan a Facebook Ad Campaign to Boost Sales This Holiday Season

HomeSocial Media MarketingHow To Plan a Facebook Ad Campaign to Boost Sales This Holiday Season
11DecHow To Plan a Facebook Ad Campaign to Boost Sales This Holiday Season

There’s no denying that the holiday season is every marketer’s dream (*cough* Facebook ad campaigns *cough*)! It is when consumers are all set to make whopping purchases. Cyber Monday, Black Friday, Christmas, New Years, Boxing Day —the greatest sales days are packed into a two-month period.

It is also the time when marketers begin to increase their advertising budgets. With so many prominent shopping days, several brands and firms increase their spending, particularly with different kinds of Facebook ads.

So, how can you compete against such enormous advertisers?

Fret not,

Pendragon Consulting, LLC, has got your back! We are here to help you navigate paid holiday campaigns this holiday season. Read ahead to learn about five foolproof tips related to Facebook Ads for holiday marketing.

5 Holiday Marketing Tips for your Facebook Ad Campaign

Tip #1: Optimize your site for Facebook ads traffic

The Facebook pixel is a tiny piece of code that helps you to track user activity on your site. This feature is a crucial part of Facebook ad campaigns as it allows you to track them, retarget sincerest leads, and find more people similar to your buyers.

To get the most out of Facebook pixel, install it ASAP, and start gathering data from your site visitors. Moreover, you must also add the event codes to record when particular events take place, for instance, when somebody makes a purchase or adds a product to their cart.

Tip #2: Optimize your mobile experience

Several advertisers, particularly large retail brands, do not differentiate between desktop or mobile targeting. Therefore, everything is crammed into one ad targeting group without considering that desktop and mobile experiences can be drastically different.

Research data shows mobile experience is extremely crucial to holiday shopping: During Cyber Monday, Black Friday alone, sixty-six percent of sales from Shopify traders occurred on mobile.

Tip #3: Utilize suitable objective on each channel

Keep in mind that Facebook has two lead capture campaigns:

  • website conversion
  • lead ads

Remember, the objective you select can significantly affect your ad costs. Also, the platform type you choose can impact results. Several studies have found that website conversions perform better on desktop, whereas lead ads perform better on mobile.

Tip #4: Invest in video content for improved retargeting

As videos are such an engaging content format, it is an excellent way to build a warm audience. They offer better customer engagement and often tend to be more cost-effective than website click campaigns.

Moreover, the retargeting pool through video content is greater than website clicks. Plus, you can retarget video views up to 365 days later, whereas website clicks can be retargeted up to 180 days.

Tip #5: Build up your email list

There is a good reason why advertisers spend so much on increasing their email subscribers – email lists are an excellent source of acquiring customers. Sadly, Facebook ad charges are rising already. Nonetheless, you can still invest in swelling your email list.

And the way to do that is by giving away free content. Think about the service or product sell and what your target audience would find interesting, for example, a guide to fur care for fur coats. Next, create interesting downloadable content and run ads to it.

Digital Marketing in Pennsylvania

Though it can be tough to get your slice of the holiday pie, it’s not impossible.

The holiday season can get competitive and frantic, but with a few shifts in your current strategy, a little preparation, and these five tips related to your Facebook Ad strategy for holiday marketing, you should be able to seize a meaningful piece of the action.

Don’t forget to optimize your Facebook Business Page as well!

To learn the basics of Facebook Advertising, get your copy of The Beginner’s Guide to Facebook Advertising today.

Out of time and need someone to do it for you? Get in touch today. Pendragon Consulting’s team of experts can help you get your Facebook Ads up and running ahead of the holiday rush. Send us a secure message via our website today to learn more!

Leave a reply

Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

© 2021 All rights reserved. Website design by Pendragon Consulting.

Scroll to top