P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Facebook Helps Amid the Pandemic Crisis: Introducing Gift Cards, Vouchers, and More

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29MayFacebook Helps Amid the Pandemic Crisis: Introducing Gift Cards, Vouchers, and More

As the COVID-19 Pandemic becomes an increasingly uncertain situation, Facebook has been changing and integrating new measures and tools to help small and medium-sized businesses continue operating.

On April 3rd, Facebook’s COO Sheryl Sandberg announced in a post that the company had pledged a $100 million in grants to help SMBs. According to her post, 40% of the grant amount was to help 10,000 small businesses across the 34 locations around the United States. They are facilitating these grants through Ureeka while the distribution of the remaining $60 million is yet to be explained.

In addition to direct monetary support, Facebook has rolled some new features and tools that will help small businesses find support throughout the pandemic.

One of these features announced for SMBs is the gift card or voucher registry feature.

Announced back in April, this particular feature is meant for small businesses in the United States – at least for now. Businesses can register and set up their gift card registries to allow their audiences to buy gift cards and support the business from the platform itself.

Building Lasting Connections Through the Pandemic

The sole purpose of this feature is to allow people to support local businesses. With potential permanent closures and other impediments threatening small businesses, people can buy gift cards to continue supporting their favorite businesses.

Facebook has partnered up with their payment partners to create an outlet for people to find digital gift cards on their News Feeds. They can make a purchase through the News Feed prompt or they can find the listing on your page’s menu.

Even though stores are closed, gift cards can be effective in regaining some of the financial footing lost during the pandemic. Businesses can now sign up for the program.

To get more attention and get the news about their gift cards out there, businesses can advertise by sharing posts, creating stories, going live, or engaging in other Facebook advertising activities. There are even templates available for businesses to use.

Fundraising on Facebook

In addition to gift cards and vouchers, small businesses can also set up personal fundraisers. This is a more direct way of asking for and receiving financial aid from audiences.

In addition to this feature, businesses can now also adjust their page settings to temporarily change their service changes. They can change it to “temporarily closed” or make special changes such as online services, pickup, delivery, etc.

Considering that COVID-19 is still a developing situation with increasing uncertainty in terms of its economic impact across industries, the changes Facebook has implemented are a beacon of hope.

They might not seem like a big deal to non-marketers. Facebook’s tools provide a chance to minimize the financial crunch small businesses are facing. While these are important additions, we look forward to seeing how Facebook continually develops its platform to support small businesses.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

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Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





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P.O. Box 311 Mercersburg,
PA 17236

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