P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

6 Reasons Your Business Needs Social Media

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9Jul6 Reasons Your Business Needs Social Media

6 Reasons Your Business Needs Social Media

Every business today needs a presence online, no matter if they’re established or new. There are endless advantages to having an online presence, from improving your bottom line and establishing your brand. Here are the top reasons why you should be prioritizing social media marketing:

1. A Great Source of Leads

Social media provides you with an inexpensive way to get potential customers. Since many users visit online platforms daily, you’re increasing your visibility by being there. More visibility makes the likelihood of finding leads much higher, especially when paired with other effective inbound and outbound marketing strategies.

2. Create a Channel for Customer Service

Instead of customer service lines or email, many people find social media more convenient. By staying responsive and providing service online, you improve your reputation and credibility. It also allows you to:

  • Resolve any conflict
  • Respond quickly to any concerns
  • Listen to criticism
  • Engage and respond to customers

3. Gain an Edge Over Your Competitors

You immediately gain an advantage over competitors who have not yet made the transition to social media. For competitors that have made this transition, you will be able to observe their strategies and potentially implement some of them into your own.

4. Become an Authority

Having an online presence is a great way to show your expertise and specialization. By posting authoritative content, people will see you as an authority over your niche, making your business more trustworthy. As a result, they’ll likely choose your company over competitors.

5. Build Awareness

Most people out there may have heard about your business. You may provide superior quality, but you won’t get customers if your online presence is lacking. Online social networks allow you to reach millions of people instantly, some of which may become paying customers down the line.

6. Gain a Marketing Channel with Minimal Cost

The advantage of social media is that creating an account is free. From there, you have control over how you want to spend your money. Some opt for an organic-focused route and through consistent content and engagement. Either way, having an online presence is one of the most affordable and effective marketing options available for any business.

Need Help With Setting Up Social Media?

If you don’t know where to start with your online presence, contact us at Pendragon Consulting, LLC today. We’ve helped many businesses start their social media journey and flourish because of it. We know the strategies that work, as well as the strategies you should avoid.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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