6 Reasons Your Business Needs Social Media

Every business today needs a presence online, no matter if they’re established or new. There are endless advantages to having an online presence, from improving your bottom line and establishing your brand. Here are the top reasons why you should be prioritizing social media marketing:

1. A Great Source of Leads

Social media provides you with an inexpensive way to get potential customers. Since many users visit online platforms daily, you’re increasing your visibility by being there. More visibility makes the likelihood of finding leads much higher, especially when paired with other effective inbound and outbound marketing strategies. By working with PA Digital Marketing Agencies, such as Pendragon Consulting, you can increase your visibility and ultimately, your leads.

2. Create a Channel for Customer Service

Instead of customer service lines or email, many people find social media more convenient. By staying responsive and providing service online, you improve your reputation and credibility. It also allows you to:

• Resolve any conflict
• Respond quickly to any concerns
• Listen to criticism
• Engage and respond to customers

3. Gain an Edge Over Your Competitors

You immediately gain an advantage over competitors who have not yet made the transition to social media. For competitors that have made this transition, you will be able to observe their strategies and potentially implement some of them into your own.

4. Become an Authority

Having an online presence is a great way to show your expertise and specialization. By posting authoritative content, people will see you as an authority over your niche, making your business more trustworthy. As a result, they’ll likely choose your company over competitors.

5. Build Awareness

Most people out there may have heard about your business. You may provide superior quality, but you won’t get customers if your online presence is lacking. Online social networks allow you to reach millions of people instantly, some of which may become paying customers down the line.

6. Gain a Marketing Channel with Minimal Cost

The advantage of social media is that creating an account is free. From there, you have control over how you want to spend your money. Some opt for an organic-focused route and through consistent content and engagement. Either way, having an online presence is one of the most affordable and effective marketing options available for any business.

Need Help With Setting Up Social Media?

If you don’t know where to start with your online presence, contact us at Pendragon Consulting, LLC today. We’ve helped many businesses start their social media journey and flourish because of it. We know the strategies that work, as well as the strategies you should avoid.