P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

How SEO and SEM Work Together

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25JunHow SEO and SEM Work Together

Anyone who is working in digital marketing must have a strong grip on both the discussed terms. SEO, Search Engine Optimization and SEM, Search Engine Marketing are related yet different. You will get to know here how SEO and SEM work together and how to utilize that co-relation to build an effective SEO and SEM strategy for your business.

What Is SEO?

Search rankings are where a piece of content is placed when someone searches for a related query. The higher it shows the more traffic it is likely to attract, and your click-through rate will go up. 95% of people do not leave the first page of Google results, so that is where you want your content to end up.

SEO is activities performed to get high rankings on search engines’ result pages. Some of these activities include:

  • Keyword research
  • Strategic keyword placement
  • Using credible redirects
  • Optimizing the structure of the page

Search engines determine the quality of your content and the user experience you offer. If it finds them good, it will help you get more traffic. The SEO data also helps your business to improve by giving you insights into how your customers think.

What Is SEM?

SEM is the bigger picture in which SEO also lies. Search Engine Marketing includes both organic search and paid search, but usually, it focuses only on paid search as the SEO team covers the organic part.

You can pick a search engine and buy a keyword from it that you think will be effective for your business. This will help you rank pretty quickly. Another perk of paying is that the search engine’s strictness towards your content page gets lowered, so you get control over it.

A certain edge that SEM has on SEO is that you can obtain a lot of data related to your keywords. Getting to know all the queries about your keyword can help you determine traffic behavior towards the subject. You can use that to surge the advantages of SEO and SEM.

How SEO and SEM Work Together

The teams responsible for SEO and SEM should correspond with each other, sharing insights and learning. SEM can help SEO by providing it high-intent terms to focus on. SEO can help SEM in getting an efficient ROI.

People search for queries on search engines and are likely to buy from pages that they go through. So the key is to make your page as visible as possible so that more and more traffic comes to you. SEO and SEM together can achieve that much more effectively as compared to only one of them.

Sponsored ads with good keyword placement are more likely to rank high. However, sometimes even paying doesn’t get you the wanted results as there is a competition for keywords. In that case, it is your SEO that comes to the rescue. If your website has good SEO practices in place, you will get an edge over those who don’t.

The end target of both SEO and SEM is to get a traffic flow. It is the techniques and methods used for both that are different. How SEO and SEM work together will keep changing as the trends keep shifting and search engine algorithms keep getting optimized. But the efficiency of the two will most likely be at their best when they are combined.

Pennsylvania SEO Agency

Ready to start ranking higher for relevant keywords and driving more traffic to your website? We’re ready to help. Pendragon Consulting is a full-service marketing agency in Pennsylvania, serving clients across the nation. Get in touch with us today to map out your strategy for success.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





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I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





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I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

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Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

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Excellent customer service and professional results! Highly recommend this business.

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Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

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Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

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We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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