It seems like there are new platforms popping up all the time. The newest trending platform being Parler (pronounced par-lay; not to be confused with the dating app Parlor). With all of these social platforms out there, how do you know which platforms your company should be using to push out your awesome content through...

There are over 2.6 billion monthly active users on Facebook… does your company have a Facebook business page? With over 2.6 billion users, can your business afford to NOT be on Facebook? Building a business page on the popular social media platform is a great way to reach new potential customers – for free. That’s...

Have you ever seen a recipe, a funny photo, an article you want to read but just don’t have the time on Facebook and wished you could save it for later? Well, you actually can. Turns out not many people know about this function, but users have the ability to go in and create Facebook...

If you’ve been paying attention to the news these last few weeks you’ve seen some pretty big shifts in social media. New platforms, high profile accounts being hacked, spying, updates and more. That’s a lot! Here’s a brief overview of what’s going on with social media and how it may impact your company. Here’s what...

As the COVID-19 Pandemic becomes an increasingly uncertain situation, Facebook has been changing and integrating new measures and tools to help small and medium-sized businesses continue operating. On April 3rd, Facebook’s COO Sheryl Sandberg announced in a post that the company had pledged a $100 million in grants to help SMBs. According to her post,...

When it comes to creating stellar Facebook ads, it can be challenging to figure it all out and may make you feel like a fish out of water. Maybe you aren’t sure how to make the most out of your products, who to reach, or exactly what you’re doing. You know you need to bring...

You have a business page on Facebook and are considering advertising to reach more potential customers.  You may be wondering at this stage whether Facebook advertising is worth your time. Advertising on Facebook can be so much more than just boosting a post and armed with the right knowledge you can expand your reach even...

Effective marketing is defining who your target audience is and then advertising to them where they spend their time. These days, that’s on social media. The best part about creating a page for your business on the various social networks is that it’s free. So, can you afford not to be on it? Why does...

As an individual, you might think of social media as a place to socialize and blow off steam, or maybe chat up friends, and post pictures of your latest vacation. That’s all well and good, but as a business, social media marketing is an important chance to not only reach out to potential customers, but...