We live in an age where digital marketing holds a lot of significance in the success of a business or a brand. It encompasses all marketing endeavors that use the internet and involves social media, search engines, websites, etc. Remarketing can help bring traffic back for a higher chance of conversion. If you want your...

Google has announced to roll out a search algorithm update by 2021. Google’s new ‘Page Experience Signal’ ranking factor comprises numerous metrics from Google’s new Core Web Vitals report data to metrics like web safety, interstitials, and mobile-friendliness. According to Google’s Webmaster Central Blog, page experience is to be assimilated as a new, accumulated ranking...

Over the last few weeks, I’ve found several business owners that asked for some advice or that I’ve offered it to. Here’s the thing, as a business owner it may be tempting to view everyone as your competition, but in all reality, they’re not. This mentality prevents people from providing assistance to other business owners...

Google is releasing an update to the Google Image Search which will create a new way for website owners to drive traffic to their website through images. Have we piqued your interest yet? That’s right, Google is adding more context to images that appear in the Google Image search results, presenting a new opportunity to...

Whatever reason you’ve decided to rebrand your company, it’s never just as simple as just doing it. Quite a bit goes into rebranding and too often, SEO is often under accounted for. Where exactly does SEO fit into rebranding?  The last thing you want is to have worked so hard at SEO only to lose...

No, it’s not a nap as much as we all probably wish it was. (Maybe it’s just me wishing for a nap) There are a lot of marketing acronyms out there and if you’re not in the marketing industry, they may not make a whole lot of sense. Let’s dig a bit deeper here. Before...

Search Engine Optimization or SEO has been both the bane and highlight of digital marketers’ existence for years. While some thought it to be a dead and outdated marketing practice, it turned out to be very effective – just with a few meticulous tweaks, particularly local SEO. One of the ways marketers up their SEO...

As the Fourth of May rolled around and Star Wars fans began gearing up to celebrate along with their fandom, Google was busy creating a force of its own with a new core update. While there were no light sabers and Yoda wasn’t hanging about speaking in cryptic, Google released yet another Core Update—which started...

When people speak of search engine optimization (SEO), there are a number of components that come into play: on-site SEO, off-site SEO, technical SEO and local SEO. In this article, we’re going to take the mystery out of off-site SEO (and backlinks) and explain how using it can help your website rank higher in search...