As a business owner, you know just how important lead generation is. Your company needs leads in order to secure new business and keep your company moving forward. So today, we’re going to take a look at some of the most frequently asked questions pertaining to leads and lead conversion strategies. SalesGig, experts in lead...
Read moreWhat is Remarketing in Digital Marketing?
We live in an age where digital marketing holds a lot of significance in the success of a business or a brand. It encompasses all marketing endeavors that use the internet and involves social media, search engines, websites, etc. Remarketing can help bring traffic back for a higher chance of conversion. If you want your...
Read moreGoogle’s New Page Experience Signal: How Will It Affect Your SEO
Google has announced to roll out a search algorithm update by 2021. Google’s new ‘Page Experience Signal’ ranking factor comprises numerous metrics from Google’s new Core Web Vitals report data to metrics like web safety, interstitials, and mobile-friendliness. According to Google’s Webmaster Central Blog, page experience is to be assimilated as a new, accumulated ranking...
Read moreRank Higher and Increase Traffic to Your Website with SEO
Over the last few weeks, I’ve found several business owners that asked for some advice or that I’ve offered it to. Here’s the thing, as a business owner it may be tempting to view everyone as your competition, but in all reality, they’re not. This mentality prevents people from providing assistance to other business owners...
Read moreExpanding Your Reach Through Google Image Search
Google is releasing an update to the Google Image Search which will create a new way for website owners to drive traffic to their website through images. Have we piqued your interest yet? That’s right, Google is adding more context to images that appear in the Google Image search results, presenting a new opportunity to...
Read moreHow NOT to Kill Your SEO When Rebranding Your Company
Whatever reason you’ve decided to rebrand your company, it’s never just as simple as just doing it. Quite a bit goes into rebranding and too often, SEO is often under accounted for. Where exactly does SEO fit into rebranding? The last thing you want is to have worked so hard at SEO only to lose...
Read moreWhat is NAP and Why is it Important to SEO?
No, it’s not a nap as much as we all probably wish it was. (Maybe it’s just me wishing for a nap) There are a lot of marketing acronyms out there and if you’re not in the marketing industry, they may not make a whole lot of sense. Let’s dig a bit deeper here. Before...
Read moreLocal SEO – How to Integrate It Into Your Marketing Practices
Search Engine Optimization or SEO has been both the bane and highlight of digital marketers’ existence for years. While some thought it to be a dead and outdated marketing practice, it turned out to be very effective – just with a few meticulous tweaks, particularly local SEO. One of the ways marketers up their SEO...
Read moreThe 4-1-1 on Google’s Core Update in May of 2020
As the Fourth of May rolled around and Star Wars fans began gearing up to celebrate along with their fandom, Google was busy creating a force of its own with a new core update. While there were no light sabers and Yoda wasn’t hanging about speaking in cryptic, Google released yet another Core Update—which started...
Read moreGoogle Is Surfacing More Localized COVID-19 News Content
Google has been at the forefront of introducing and integrating changes that have been promoting better access to relevant information amid the coronavirus pandemic racking the world, COVID-19 news specifically. In April 2020, Google made a change to the search engine’s algorithm so that news related to the pandemic was highlighted. There were two things...
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