Wealth management is a technical and specialized field that requires experts who are constantly finding new solutions to provide services and customer satisfaction. Often, these specialized experts are not familiar with marketing strategies because they are not relevant to their field. This is why we have come up with 5 fundamental marketing strategies for wealth...
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Top Marketing Trends for 2021
This past year and its ongoing pandemic has seen businesses and companies struggle to survive. Despite the uncertainty of growth, digital content marketing strategies have boomed and provided greater opportunities for them to thrive. Keep reading to find out what the latest marketing trends are for 2021. These strategies have helped businesses that were forced...
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Page Experience: Google’s Algorithm Update and What Business Owners Can Expect from It
Business owners often don’t see the power of a Google algorithm update until it is too late. As a digital marketing company with years of SEO and digital marketing experience, we have seen numerous firms shockingly discover how much capital they have lost due to a drop in their ranking or traffic. Google’s algorithm updates...
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What is Ad Recall Lift (People) and Should You Be Using It?
If your ad emerges on a user’s screen, it is counted as an impression, irrespective of whether or not it is viewed. Although the most extensively used metric for ad delivery – impressions are a flawed way of determining whether your advertisements are actually noticed. And if they are not viewed, they cannot be remembered,...
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How To Plan a Facebook Ad Campaign to Boost Sales This Holiday Season
There’s no denying that the holiday season is every marketer’s dream (*cough* Facebook ad campaigns *cough*)! It is when consumers are all set to make whopping purchases. Cyber Monday, Black Friday, Christmas, New Years, Boxing Day —the greatest sales days are packed into a two-month period. It is also the time when marketers begin to...
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Marketing Solutions for Financial Advisors
The overarching, overall and constantly evolving landscape of digital marketing has transformed over the past few years. Verticals from each end of the financial industry spectrum have altered their practices to propel their growth on digital channels. With each kind of industry and its subsets demanding special considerations in terms of compliance and regulation, digital...
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Maximize Holiday Downtime by Working on Your Marketing Strategy
Whether you are a B2C or B2B, you are likely to face ups and downs in your sales cycle – especially during the holiday season. Having a solid marketing strategy can help. For whatever reasons this occurs, having a plan in place for such seasonal highs and dips can help you get the most out...
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Brand Awareness vs. Brand Recognition: What is the Difference and Why Is It Important
Is your brand hungry for attention? We know it is. Every brand is; no matter from which industry they belong, what type of business they run, or what kind of customers they’re trying to attract, all brands require attention to thrive. After all, the only thing worse than negative publicity is no publicity at all!...
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Does SEO Still Work?
There are almost 40,000 search inquiries typed into Google each second. These add up to 1.2 trillion searches annually, or 3.5 billion searched in a day. If your business’s traffic is generated online via search engines like Google, then you, my friend, have fierce competition to deal with. As there is a myriad of searches...
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SEO vs. SEM: What’s the Difference?
As marketing has evolved over the years, so too has the language that marketers use. They are all guilty of tossing around acronyms and jargon that often leave the readers confused. And if we are completely honest, many marketers are probably confused about what specific acronyms and terms mean half the time! If you’re asking...
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