P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Why Your Website Needs to Build Links

HomeSEOWhy Your Website Needs to Build Links
26MarWhy Your Website Needs to Build Links

Ever considered why you might need to build links for your website?

Whether you have a brand-new website or one that has been on the web for decades, you should understand the importance of link building and why your website needs quality links to thrive online.

The world of digital marketing, SEO, and link building is always changing, and it is now more important than ever to build high-quality links for your website in order to compete in the online market.

Let’s discuss what link building is, why it is important for SEO and why your website needs to build links.

What Is Link Building?

Link building is simply the practice of acquiring links from other websites that lead to your website. The main goal is to secure links, or hyperlinks, from other websites that promote your website and link it on their page. This brings in their online traffic to your website, among other things.

Why Is Link Building Important for SEO?

Link building is important for SEO because search engines like Google use these links for two main reasons. Firstly, to discover new websites and secondly, to determine how well your webpage ranks among others.

Both of these factors help your webpage rank on search engine results pages (SERP). The higher your rank, the higher up your webpage is visible in organic results and the increased online traffic you get from search engines.

Getting visibility, ranking high and increasing traffic are all good for any website, business, or brand. Building quality links from relevant websites that rank higher than yours will signal to search engines that you have a credible and interesting website which search engine users will appreciate.

Why Your Website Needs to Build Links

Apart from ranking higher on SERP, there are other reasons your website needs to build links – high-quality links from relevant high-ranking websites in particular.

· Building Long-Term Relations

Link building involves outreach to other websites in your field and convinces them to promote your page or website through links. During this process, you are not only building links, but you are actively building a long-term relationship with other websites that are relevant to your field.

· Referral Traffic

When you secure a link from a relevant high-ranking website, you will start to receive relevant traffic to your website from theirs. This will increase your traffic and bring subsequent sales because the website and its traffic are relevant to your field.

· Recognition & Brand

Building quality links can establish your website as an authority in your field and give you recognition as an expert, which is excellent for long-term brand building. As an authority, customers find it easier to take your advice or purchase your products and services.

Pennsylvania SEO Company

Link building is an excellent way to increase traffic, rank, authority, recognition, brand, and sales. Always remember that while link building to your website is great, you must offer something specific or unique that is worth linking to.

Having valuable content or tools on your website that are link-worthy makes your link-building campaigns and efforts even more beneficial and successful.

If you’re ready to take your website to the next level and outrank your competition, Pendragon Consulting is a Pennsylvania SEO company that can help do just that. As a top-rated SEO agency, we proudly serve clients in Baltimore, Annapolis, Hagerstown, Chambersburg, Gettysburg and beyond. Get in touch today and let’s work together to create a plan to help you achieve your desired results.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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