P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

What Is the Google 3-Pack and How to Optimize For It

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9AprWhat Is the Google 3-Pack and How to Optimize For It

Even though digital marketing has played a vital role in the growth of businesses all around the world, its importance grew fourfold come 2020. We think it’s safe to say that the last year was from what we like to call conventional. Because of COVID-19, internet usage around the world increased by 70%!

But even though lockdowns all across the world have now started to ease, people are still spending the same amount of time on the internet. But the sad bit is that 75% of search engine users never go beyond the first search engine results page (SERP).

Stressed?

Don’t be.

Here’s an introduction to the Google 3-pack by Pendragon Consulting.

What Is the Google 3-Pack?

Whenever you search for something locally, let’s say, “Italian restaurants in Pennsylvania‎,” this is what you’d see:

What Is the Google 3-Pack and How to Optimize For It

While regular searches don’t have geographic words included in them, a local search usually has phrases like, “close to me,” “in (location),” or “near me.”

Google is never (unless they update their search engine) going to show you more than three results in the 3-pack section when you make a local search. Notice how all of the locations listed have provided all of the information necessary. Even though the information is concise, it tells you what you need to know before you visit a restaurant.

If people engage with these listings, they can even see more information like:

· Additional images

· Booking options

· Reviews

· Pricing

· FAQs

To put it simply, the Google 3-pack is a local searcher’s gold mine. The same can be said for businesses, too! The 3-pack takes up a whopping 92% of the organic traffic!

Because of this reason, everyone wants to make it into these coveted three positions.

But how do you get there?

Four Ways to Optimize for the Google 3-Pack

· Analyze Your Current Position

Consult an SEO expert and let them determine if your business currently appears in the top 20 results or not. When you know where you stand, planning for the journey ahead is simpler.

· Claim, Complete, and Optimize Your GMB (Google My Business) Listing

Leveraging Google My Business is an effective way to make it into the 3-pack. This listing makes it incredibly easy for customers to find your business.

Reminder: Make sure that you include photos! Businesses with photos get 35% more clicks.

· Master On-Page SEO

There are more than 200 different factors that Google uses to rank websites. Create a stellar SEO strategy and you’ll easily mark off most of these from the list.

· Ensure that Your Website Is Mobile-Friendly

78% of all searches happen with a mobile which is why having a mobile-friendly website is vital. If your website isn’t mobile friendly, you won’t be able to target your Gen Z, Gen X and millennial customers.

Chambersburg SEO Agency

These are just some of the tricks and tips you can use to optimize your business for the Google 3-pack, but there’s a lot more to the story. To ensure your digital marketing attempts help you stand out from the competition, get in touch with Pendragon Consulting to get answers to all of your questions. We are on standby and ready to assist you with your SEO and Local SEO needs. Get in touch with us today by sending us a secure message.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

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Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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