P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

SEO - Making Real Estate Websites Flourish

HomeSEOSEO – Making Real Estate Websites Flourish
28MaySEO - Making Real Estate Websites Flourish

In the cutthroat business environment today, if you want to succeed you need a solid online presence. Especially if you belong to the real estate industry, you probably already know the role a good website plays in helping you generate leads and reach out to your target audience

Creating and launching your real estate website isn’t enough to land you on top of Google SERPs. In fact, it takes much more than that. We’re talking about Search Engine Optimization or SEO which comes in handy and helps make your website reach that top position.

Importance of SEO for real estate websites

To put it simply, without SEO you won’t make it to your target audience’s search results. On top of that, with the cutthroat competition, to actually generate leads, attract customers and make profits you need a comprehensive SEO strategy that lands you on the first page of Google SERPs. Let’s face it, when was the last time you actually scrolled to the second page of search results to find the products or services you needed?

Real estate involves making huge investments. Because of this, your customers will take their time to research before reaching out to a company. With their attention spans getting shorter every day, they won’t think twice before moving to the second option on SERPs.

Having access to the internet as well as smartphones/devices means that almost everyone is searching even when on the go. Online real estate companies becoming more competitive by the day. As a result, real estate SEO is gaining traction and ensuring success as soon as you become proficient with using SEO

Understanding the concept of Real Estate SEO

While you must have come across the term SEO or Search Engine Optimization multiple times, most realtors are actually clueless about what it means. What’s often ignored is the fact that it keeps on changing.

  • Targeting your niche audience via your website is essential, but ensuring you use specific keywords to make your website pop up on the searches is even more crucial.
  • SEO requires constant upgrading so that you stay in the top position.

SEO for Real Estate and Realtors

Below are some important SEO features for real estate agents to make their websites successful.

Local search engine optimization

In the real estate business, making use of local terms can be effective keywords. Specifying a particular area or city throughout your site will get better results.

Specific keywords and phrases

In order to improve results, search engine algorithms change frequently. While keywords were the only requirement for effective SEO, this concept has changed, and now SEO methods are more refined. Along with keywords, SEO phrases help in optimizing online searches. Now, using long-tail search terms generate top-quality leads, as it is more specific and precise.

Blogs that are SEO-friendly

The content that goes onto your website can definitely increase traffic, but the right keywords can make the process even better. Writing engaging, SEO-friendly blog posts will improve your ranking on the search engine. Remember to incorporate SEO keywords in the meta titles and meta descriptions.

Optimizing your IDX searches

Another important factor that a real estate website needs is the IDX (Internet Data Exchange) search box, which helps the customers refine their search by price range, locality, etc. Make sure to add relevant content to your website to not only optimize your IDX searches but also boost your ranking on search engines.

Pennsylvania SEO Agency

Searching for a Pennsylvania SEO Agency? Look no further. Pendragon Consulting, LLC will help your website rank among the top results on search engines.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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