P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Rank Higher and Increase Traffic to Your Website with SEO

HomeSEORank Higher and Increase Traffic to Your Website with SEO
9OctRank Higher and Increase Traffic to Your Website with SEO

Over the last few weeks, I’ve found several business owners that asked for some advice or that I’ve offered it to. Here’s the thing, as a business owner it may be tempting to view everyone as your competition, but in all reality, they’re not. This mentality prevents people from providing assistance to other business owners in need. You never know, there may come a time when you yourself find your own business in need when some kind stranger comes along to offer you help.

We are a community and we need to look out for each other. I recently found myself walking through SEO with an associate to offer the basics of ranking well and driving traffic to your website and wanted to share it with you all as it may be something that you may be in need of as well.

Rank Higher and Increase Traffic to Your Website with SEO

Ranking Higher with the Search Engines

In order to rank higher with the search engines (like Google) and ultimately, to drive more traffic to your website there are a few things you’ll need to work on for SEO.

  • On-Site SEO
  • Heading tags
  • Alt-text (images)
  • Meta descriptions & titles
  • Minimum word count
  • Long-tail keywords** (this is how you’ll be found)
  • Off-Site SEO
  • Backlinks
  • Directory Listings
  • Local SEO
  • Local directory listings

On-site and off-site SEO are crucial to ranking with the search engines.  The best place to hide a dead body is page 2 of Google’s Search results.  The goal would be to optimize your website and continue building on your keywords to rank higher/maintain the position (if you’re ranking well already) to remain competitive over the competition.  However, to get a decent position in Google Search results, they want to see a balance of trust and authority.  Is your website mobile optimized (important!)?  Is it user friendly?  Can the Google Search bots index your website appropriately (using your H-tags, meta)?  Are people linking back to your website, making your site a trusted source?

Best place to hide a body is page two of google search results
Image Source: Precision Legal Marketing

Here’s the thing about link building (backlinks)… there are white hat and black hat techniques to it.  Avoid black hat as Google will penalize your website for it.  A good white hat link building strategy is manually building links, reaching out for guest blogging opportunities in order to gain a dofollow backlink to your site.   Go into Moz’s link explorer (it’s free) and check out your competition.  What keywords are they ranking for?  Where are their backlinks from?  There’s no overnight solution to building your Domain Authority and ranking well.  SEO can take 4 – 6 months to start showing improvement.  Black hat methods are a money suck and waste of time.

For local SEO, are you looking to target clients in a more localized area over others? Or globally?  If you’re looking to target specific areas, then you’d want to consider local SEO listings.  I personally use BrightLocal as they’re affordable and provide a reputation management dashboard to be able to view and respond to all reviews in one place.  I can check my own listings, see where my competitors are listed and build new listings in there.  While some of these links will provide a quality backlink that can help you improve your Domain Authority, most of them will not.  Local SEO comes into play when you want to show up in the search results for locations.  For instance, my company is based out of Maryland and while I serve clients nationally, I want to be most competitive in the state in which I live.  So, I have built local listings to help me rank higher in Maryland.  These local listings, outside of those that give a DA boost, do not help you rank higher nationally/globally.

Moz also lets you do keyword research for free (up to 10 total queries per month).  If you’re not sure where to start, check out the competition and what they’re ranking for and go from there.  I personally use Moz as a starting point but do most of my research on SurferSEO and RankRanger.  There are a number of more comprehensive tools out there (SEMrush, Ahrefs, etc.), but they are significantly more expensive.

Avoid links that are deemed as spammy. You’ll thank us for that later. If the website you’re looking to get listed on is considered spammy (look in Moz’s Link Explorer at the spam score), avoid it like the plague. Similarly, keep your website as spam-free as possible to avoid being reported as spam. It’s recommended that you periodically check your own spam score to make sure that everything is in tip-top shape. Websites considered spammy will be downranked by the search engines.

In my book, The Beginner’s Guide to Content Marketing you’ll find a lot more information on heading tags and how to use them as well as how to conduct keyword research (if you’re not already familiar with it).

Let’s say that you’re looking to rebrand. A new domain (URL) can mean starting from scratch with your Domain Authority/ranking. We recently wrote an article on How NOT to Kill Your SEO While Rebranding Your Company. Check out the article to learn more about preserving your SEO as best you can while rebranding. Working to preserve your SEO can minimize any drop in rankings and added costs to build your ranking back up.

The Importance of NAP

NAP stands for name, address, phone number. If a couple of websites/directories have the wrong NAP for your company, but the majority have the correct information, you’re fine, right? Wrong. Outside of potentially losing out on business as a result of inaccurate information, it can also cause the search engines to downrank you as well. If Google can’t identify which is the correct NAP, they won’t want to rank you as high in the search results so they’re not spreading misinformation. To learn more about NAPs, please visit our blog: What is NAP and Why Is It Important to SEO?

Pendragon Consulting named Top Rated SEO Agency in Maryland

Top-Rated SEO Agency

Did you know that Pendragon Consulting is a Top-Rated SEO Agency? To request your FREE SEO audit or to learn more about our services, please send us a secure message via our website or email us at hello@pendragonconsultingllc.com.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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