P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Organic Search vs. Paid Search

HomeUncategorizedOrganic Search vs. Paid Search
17JunOrganic Search vs Paid Search

Search engines have transformed the ways in which consumers look for products and services. In fact, 93% of online transactions begin with these platforms, particularly Google.

There are two great ways to capture audiences from such sites: search engine optimization and paid ads. Both strategies have distinct advantages for different marketing goals.

Our marketing experts from Pendragon Consulting want to help you decide which tactics will best serve your business’s unique needs so you can grow your online presence.

What Is Organic Search?

Organic search results are the unpaid section of results that you see on search engine results pages (SERPs) when you enter your search terms. The recommended pages depend on search relevance, links, domain authority, and other Google ranking factors. Many businesses fine-tune their websites to rank high on SERPs in a process called search engine optimization, or SEO.

Unlike paid ads, there are no upfront costs to implementing SEO strategies. You also don’t have to pay fees to search engines for your website’s rank. However, you will have to spend a lot of time and effort to reach Google’s top results.

Below are some benefits of optimizing your website for organic search results:

  • Cost-effectiveness: We’ve seen digital marketing trends change over time, but SEO remains a top choice for long-term profitability.
  • Longevity: Unlike paid ads, companies with optimized sites can enjoy SEO benefits for a long time.
  • Impressive return on investment (ROI): Optimizing your site through SEO strategies can help you achieve record-breaking ROI levels. We recommend reading Google SEO case studies for inspiration.

What Is Paid Search?

Paid searches are advertisements that you find close to your organic search results. Advertising is the primary way in which search engines generate revenue; these ads often appear on top of search results or in a sidebar.

Search engines follow a pay-per-click (PPC) model — a search engine marketing (SEM) structure in which search engines bill advertisers whenever a visitor clicks on their ad.

Here are some of the most notable advantages of paid search results:

  • Instant results: Once you run a standout ad, you will immediately see results in favor of your goals. Unlike PPC campaigns, it often takes months for your SEO rank to move.
  • Detailed analytics: When you run paid search efforts, you can set a budget and learn how many leads you get in return. You can also find consumer information, including location, age, and keyword usage.
  • Budget-friendly: Contrary to popular belief, you can run paid ads with a limited marketing budget, because they offer granular control on targeting and spending. The biggest downside is that these benefits will stop when your campaigns end.

The Verdict

Organic search and paid search have distinct advantages. However, while we suggest using paid ads for time-bound promos or events, unique products, and downloadable content, we recommend implementing organic search strategies for long-term success. A search engine optimization company can help you take your business to the next level.

Are you looking for a full-service marketing agency in Pennsylvania? At Pendragon Consulting LLC, we have the experts, technology, and services to generate phenomenal SEO results for our clients. Request a free marketing evaluation now through our contact form, by emailing us at hello@pendragonconsultingllc.com, or by calling us at 443-343-2313.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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