P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Maximize Holiday Downtime by Working on Your Marketing Strategy

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3DecMaximize Holiday Downtime by Working on Your Marketing Strategy

Whether you are a B2C or B2B, you are likely to face ups and downs in your sales cycle – especially during the holiday season. Having a solid marketing strategy can help.

For whatever reasons this occurs, having a plan in place for such seasonal highs and dips can help you get the most out of the situation. This is particularly accurate in the sales world, where you’ll often endure times of high demand, trailed by a quieter period.

By working on your marketing strategy and doing the right activities at the right time, will greatly help you to maximize sales across the entire cycle. In fact, a temporary, seasonal downtime can be one of the best times to step back, assess your marketing strategy, and adjust it if needed.

In this post, we have shared a few effective marketing tips to maximize holiday downtime to improve your overall website and marketing operations.

3 Marketing Tips to Maximize Holiday Downtime

In a year with so many unknowns, creating a magical holiday downtime marketing strategy can be particularly overwhelming. Therefore, we recommend you to stick to the basics:

Tip #1: Perform audit of past holiday downtime marketing campaigns

A worldwide pandemic creates a new wave of the trial to navigate amid the holidays. Nevertheless, you can still learn and prepare from past successes. Look back to the statistics and trends of 2019 or even 2018 to fathom where you won and where you could use some improvement. Evaluating your past marketing campaigns and strategies can help you avoid making similar mistakes.

Tip#2: Identify holiday downtime marketing strategies that fit your target audience

Remember, no holiday downtime marketing endeavors are created equal. Therefore, don’t mirror the strategies of your competitors. Keep in mind that the key to a successful holiday downtime marketing strategy lies in knowing how to speak to your target audience. Hence, craft one that best suits your customers.

Tip #3: Craft a holiday downtime marketing schedule for syndication

When it comes to holiday downtime, we would always recommend you to work smarter – not harder. Seek opportunities for content syndication that not only save you money and time but also produce a more unified experience for your audience.

4 Holiday Downtime Marketing Mistake to Avoid

While not every marketing campaign is designed equally, there are certainly some tactics you must stay away from. Let’s look at some of the top mistakes to avoid:

  • Focusing on only one marketing tactic.
  • Not understanding your customer’s personas.
  • Sending too many emails.
  • Last-minute planning

Pennsylvania Based Digital Marketing Company

It may be a time to relax and unwind with loved ones, but that in any way does not mean you can’t be smart about getting ahead. It may appear like a lot of work, but investing in the holiday downtime marketing strategy can pay lucrative dividends in the year ahead.

Just be sure you have the appropriate resources on hand to do the job – and remember, you can always take help or enlist the expertise of a digital marketing agency if it all seems too much.

Need a hand with your marketing? Not sure how to scale your company? Don’t have the time to invest in it? Pendragon Consulting understands the value of time and can help your company grow. Get in touch today to learn more or to request a quote by sending us a secure message through our website.

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Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





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I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

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I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

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Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

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Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

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We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

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Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

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