P.O. Box 311 Mercersburg, PA 17236

P.O. Box 311 Mercersburg, PA 17236

Facebook Ads Best Practices

HomeSocial Media MarketingFacebook Ads Best Practices
6MarFacebook Ads Best Practices

When it comes to creating stellar Facebook ads, it can be challenging to figure it all out and may make you feel like a fish out of water. Maybe you aren’t sure how to make the most out of your products, who to reach, or exactly what you’re doing. You know you need to bring in new business, but you’re struggling to connect the dots.

There are best practices that help your Facebook ads work harder. By knowing what you want to achieve, keeping these elements in mind, and adjusting your ads, you’ll see better, stronger results. Results you can measure. Results that make a difference.

Facebook Ads Best Practices

  • Know your objective
  • Measure results
  • A/B split testing
  • Mobile first
  • Define your audience
  • Less text on images
  • Movement draws the eye
  • Strong call to actions (CTA)

Let’s take a closer look at each and see why they matter.

Follow these Best Practices

Know Your Objective: Before you set up an ad, it’s important to know what you hope to achieve. Don’t waste your money by aiming blindly. Are you seeking brand awareness, brand recognition, or hoping somebody fills in a lead generation form with their Name, Address, and Phone Number? Are you looking for a new segment of the audience to expand into a bigger market, or are you looking to specify a smaller, more targeted client? Are you looking to generate traffic to your site, or simply want somebody to buy your product via an online catalog? Know what you want to achieve before starting.

Measure Your Results: There’s a well-known saying “What gets measured gets managed,” by Peter Drucker. If you don’t have benchmarks to work from, how do you know your plan is working? By comparing what you’ve done, you can then adapt to what needs to change.

A/B Split Testing: A/B split testing is a great way to make incremental changes, without adjusting the control. By testing two ads side by side, you’ll be able to find what works best (color, wording, tone) to create a better performing ad. What’s important to understand is that A/B split testing means changing one element at a time, so you understand what works. Change too many things at once, and you won’t know what created the change.

Mobile First: Most people start a search on their mobile phone. Laptops and desktops are great, but it was found that the majority of customers search via mobile. Focus on this aspect when creating your ads for the best results.

Define Your Audience: Don’t waste time or money by not being specific. Facebook offers you the opportunity to drill down to the precise audience you’re looking for. Throwing money at ads that target too broad of a spectrum is a waste. Sure, you might see a few random clicks, but your money is better spent on a defined audience. Go back to the first best practice we mentioned…know your objective!

Less Text on Images: When Facebook ads first started, there was a rule in place that only a certain percentage of text could overlay an image. They loosened that term, but found that people respond better to ads with less text. If an ad is busy, it detracts from it, rather than draws the eye. It doesn’t make for a good user experience. Trust Facebook here that they know advertising, and it helps their bottom line when people click on your ads. Less text on images will give you a better response.

Movement Draws the Eye: Video ads, or ads that offer an animation such as movement can help draw the eye. We have become a nation of skimmers, scanning quickly through feeds. We’re bombarded with constant information, and easily get lulled into a state of not paying attention. Movement in a static feed can help draw the customer’s attention. Use this tip for your ads to get stronger results.

Strong Call to Actions (CTA): Tell people what you want them to do next. Click here to learn more. Enter your email address to get our free guide. It’s a gentle nudge, and one that people will respond to. Make it obvious what you want their next action to be. You’ve got seconds. We respond to instructions. Guide your target audience through the next step to take. Contact us to get your free quote. Click the link to read the rest of the article.

With well-defined goals, A/B split testing, measuring your results, and adding a strong call to action, you’re well on your way to increasing your bottom line. Investing in Facebook ads is a great choice to help reach new clients and customers.

Remember, mobile users are going to be more active on Facebook, so keep that in mind when targeting your ads. Video, movement, or great visuals will have a bigger impact. Keeping these best practices in mind will help your Facebook ads work harder and smarter.

Social Media Marketing Services

Based in Pennsylvania, Pendragon Consulting is a digital marketing agency, specializing in social media marketing and advertising. When it comes to finding the right marketing partner to help you grow, you want someone who wrote the book to ensure that you’re money is in the right hands. We did just that. We wrote a bestselling book on Facebook Advertising. Ready to get started? For help with your Facebook advertising needs, give us a call today at 443-343-2313 or send us a message via our website.

Leave a reply

Heather T.

Facebook and Instagram took down my boosted posts. Those posts were the only way I was getting any income. I started to freak out. I met with Jess, and she showed me a whole new world of Facebook advertising. She helped me get my posts back up and within 48 hours my entire weekend was booked. I’m forever grateful for her and her knowledge. I’ve even bought her books to gift to my entrepreneur friends. I highly recommend Pendragon for your marketing needs!

Heather T.





Robert P.

I have hired Pendragon Consulting, LLC to help me revamp my business because of COVID-19. The Pendragon Team sat down with me and notified me that my website was not displaying on Google for ranking. They also explained the difference between advertising with Google and Facebook. My profit margin has increased during these uncertain times. I would highly recommend Pendragon Consulting, LLC for your business.

Robert P.





Eric S.

I’ve worked with Pendragon for a year now, and they are timely, responsive, and great in our marketing needs, adding visibility and legitimacy to the work we are doing in our marketplace. I’ve referred them to three partners already and plan on referring them to more soon! A great team to get you started in the digital marketing world.

Eric S.





Kurt H.

Jessica and her team at Pendragon have been incredible to work with. The creativity they have brought to my social media marketing has made a huge impact on my business. I have felt completely comfortable turning this over to them which as allowed me to focus on other areas of the business and drive growth.

Kurt H.





Mark M.

Excellent customer service and professional results! Highly recommend this business.

Mark M.





Barbara N.

Jessica has offered us smart suggestions and implemented a very creative product. Good partner to have!

Barbara N.





Luis P.

Absolutely professional, friendly, dedicated, creative, resourceful and dedicated to their clients. Jess went above and beyond to make sure I got exactly what would work for my services website. I look forward to continued work with her and have referred a few people to Pendragon. No complaints and all satisfaction.

Luis P.





Tina W.

We have been working with Jessica for the past 9 months and she has taken the guessing game out of how to manage and grow our social presence. She was very quick to understand our products and services and now she manages and writes all of our social media content. Jessica is also amazing to work with, extremely responsive, willing to share best practices and her insights.

Tina W.





Pendragon Consulting, LLC is a veteran owned digital marketing agency based out of Pennsylvania, proudly serving clients across the nation.

P.O. Box 311 Mercersburg,
PA 17236

© 2021 All rights reserved. Website design by Pendragon Consulting.

Scroll to top