Social media management and marketing have come a long way in a short time. What started as a way to connect with friends and family online has become one of the most powerful marketing tools available. So, is it worth your time and money? The short answer is yes — social media is more important...

According to Statista, there were over 4.26 billion social media users in 2021, and that figure is expected to reach around six billion worldwide by 2027. As a result, social media presence can be one of the most important factors in driving business growth. By maintaining a good social media presence, you’ll not only build...

6 Reasons Your Business Needs Social Media Every business today needs a presence online, no matter if they’re established or new. There are endless advantages to having an online presence, from improving your bottom line and establishing your brand. Here are the top reasons why you should be prioritizing social media marketing: 1. A Great...

Staying relevant in the business world can be challenging, more so when trends are changing every day. The business world is a highly competitive, cut-throat, and now a digitally advanced world – that’s common knowledge by now. The only way to get ahead now is to increase your visibility. What is out there for people...

If your ad emerges on a user’s screen, it is counted as an impression, irrespective of whether or not it is viewed. Although the most extensively used metric for ad delivery – impressions are a flawed way of determining whether your advertisements are actually noticed. And if they are not viewed, they cannot be remembered,...

There’s no denying that the holiday season is every marketer’s dream (*cough* Facebook ad campaigns *cough*)! It is when consumers are all set to make whopping purchases. Cyber Monday, Black Friday, Christmas, New Years, Boxing Day —the greatest sales days are packed into a two-month period. It is also the time when marketers begin to...

Facebook has had a long-standing rule that the images contained in your Facebook Ads should have less than 20 percent text in them. Much to the frustration of advertisers, ads were routinely rejected as a result of this long-standing rule. To help advertisers overcome this obstacle, Facebook had created a tool in which advertisers could...

It looks like the year 2020 has something in store for everyone, including Facebook, and unfortunately, it is not for the best. The early effects of the CCPA roll-out have already wreaked havoc for Facebook ad buyers. To make it worse, Apple’s soon to launch iOS14 involves a new feature that will allow users to...