As a recently published author, I was surprised at just how involved and different marketing for authors is from traditional B2B and B2C markets. For authors who are self-publishing and/or just starting out, here are some resources to help you along the way. Six Steps to Publishing Your Book 1. Write your book. 2. Get...

Have you been looking for new, interesting ways to support small businesses in your community and beyond? If so, read on, because Pendragon has the solution for you. Here at Pendragon Consulting, we’ve spent the last few months looking for the best ways to show our favorite small businesses our appreciation, because we know just...

These days, almost all businesses are listed on Google My Business (GMB). If you’re not listed on GMB, I’d like to ask – who failed you? It’s never too late, so get on it!! While there’s always a possibility of a Google My Business suspension, it’s not as likely and there are ways to recover...

The ever-changing digital landscape offers a myriad of marketing options to businesses. From marketing agencies and freelancers to building your own in-house marketing team, organizations have more choices than ever before, particularly when it comes to online marketing. As your business flourishes, you’ll need to reflect on how the company’s marketing endeavors will be handled,...

As the COVID-19 (novel coronavirus) pandemic continues to batter the U.S. (and the world), we’re all trying to find our new normal. What exactly that looks like, who knows. In addition to the threat to our health and safety, we also face threats to our businesses. Many states have issued a shelter in place orders...

“Why do I need to define a target audience?” The answer is simple.  In order to lead a successful marketing campaign, you have to understand who you’re marketing to.  Knowing who your target audience is can help determine where the best place to market to them is, and knowing this could save you big bucks!...

Whenever I meet with clients we always talk about reviews.  In this day and age, reviews can make or break your business.  It’s not just bad reviews that can damage your business’ reputation, it’s a lack of reviews, a lack of recent reviews, or even how you choose to respond (or not to respond) to...