Search Engine Optimization or SEO has been both the bane and highlight of digital marketers’ existence for years. While some thought it to be a dead and outdated marketing practice, it turned out to be very effective – just with a few meticulous tweaks, particularly local SEO. One of the ways marketers up their SEO...
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Free Business Promotions in Google Maps
You read that right… Google is offering businesses the ability to promote their business for FREE on Google Maps. This is big, though there are stipulations. As a way of offering assistance to small businesses that are in the process of reopening after the COVID-19 lockdown, Google is offering promoted pins to smart campaign advertisers...
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Facebook Helps Amid the Pandemic Crisis: Introducing Gift Cards, Vouchers, and More
As the COVID-19 Pandemic becomes an increasingly uncertain situation, Facebook has been changing and integrating new measures and tools to help small and medium-sized businesses continue operating. On April 3rd, Facebook’s COO Sheryl Sandberg announced in a post that the company had pledged a $100 million in grants to help SMBs. According to her post,...
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The 4-1-1 on Google’s Core Update in May of 2020
As the Fourth of May rolled around and Star Wars fans began gearing up to celebrate along with their fandom, Google was busy creating a force of its own with a new core update. While there were no light sabers and Yoda wasn’t hanging about speaking in cryptic, Google released yet another Core Update—which started...
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Google Is Surfacing More Localized COVID-19 News Content
Google has been at the forefront of introducing and integrating changes that have been promoting better access to relevant information amid the coronavirus pandemic racking the world, COVID-19 news specifically. In April 2020, Google made a change to the search engine’s algorithm so that news related to the pandemic was highlighted. There were two things...
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Keeping your small business relevant during COVID-19
As the COVID-19 (novel coronavirus) pandemic continues to batter the U.S. (and the world), we’re all trying to find our new normal. What exactly that looks like, who knows. In addition to the threat to our health and safety, we also face threats to our businesses. Many states have issued a shelter in place orders...
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Upping Your Content Marketing Game During COVID-19
The COVID-19 (novel coronavirus) pandemic is raging around us, wreaking havoc across the U.S. and the world. With the World Health Organization (WHO) declaring COVID-19 a global pandemic, many states have issued shelters in place orders forcing all businesses deemed “non-essential” to close their doors. And let’s not pretend that when the economy reopens that...
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Facebook Ads Best Practices
When it comes to creating stellar Facebook ads, it can be challenging to figure it all out and may make you feel like a fish out of water. Maybe you aren’t sure how to make the most out of your products, who to reach, or exactly what you’re doing. You know you need to bring...
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Facebook Advertising for Small Businesses
You have a business page on Facebook and are considering advertising to reach more potential customers. You may be wondering at this stage whether Facebook advertising is worth your time. Advertising on Facebook can be so much more than just boosting a post and armed with the right knowledge you can expand your reach even...
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All About Backlinks and Off-Site SEO
When people speak of search engine optimization (SEO), there are a number of components that come into play: on-site SEO, off-site SEO, technical SEO and local SEO. In this article, we’re going to take the mystery out of off-site SEO (and backlinks) and explain how using it can help your website rank higher in search...
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