To combat the ever-changing digital landscape, Google has been releasing updates regularly. The latest update was released in November 2021, and it will be changing everything. This blog post looks at what we can expect from Google core updates and how they might impact your website rankings. Google Core Update It’s a bit shocking to...
Read moreHow To Prepare Your Website for a Google Core Update
Google Core Update occurs several times a year or around once every two to three months. The search engine implements these major changes to ensure its system continues to provide high-quality, accurate, and relevant search results to match users’ queries. These core updates introduce significant changes to how the Google search algorithm works and how...
Read more7 Things You Can Do To Improve Your On-Site SEO Today
To be successful in organic search nowadays, you must optimize for various factors that are valued by search engines — technical, on-site, and off-site. Off-site approaches, such as backlinks and other technical elements, have received more attention in recent years. On the other hand, off-site SEO won’t help you much if you neglect the basics:...
Read moreGoogle’s Page Title Update and Why Heading Tags are Important to the Update
In August 2021, Google announced an important update that had every PA SEO agency listening closely and reviewing their clients’ web pages. This update refined the way Google generated web page titles in search results pages. The update essentially means Google may generate or replace any website’s title, as indicated in their HTML title tags....
Read moreWhy Your Business Is Not Showing Up on Google
In today’s crowded online environment, it’s crucial to stand out from the rest. However, there may be cases where your website will not be visible on Google to your buyers and potential customers. Your target market is out there, but they may not be able to discover you amongst the other firms in your industry....
Read moreMarketing Agency vs In House: Should You Hire a Marketing Agency?
The common question businesses have is if they should hire an in-house marketing team or a marketing agency. Each option provides distinct advantages that you should know before making the decision. You’ll find that making the right decision here can pay dividends when you are on the path to growing your company. The importance of...
Read more7 Do’s and Don’ts of Social Media for Businesses
Social media marketing is a necessity for any modern business. With so many competing online, you can no longer get ahead without any form of social media marketing strategy. Here are a few tips to consider while using social media for your businesses: 1. Do: Implement Automation Many tools are available to help make social...
Read more6 Reasons Your Business Needs Social Media
6 Reasons Your Business Needs Social Media Every business today needs a presence online, no matter if they’re established or new. There are endless advantages to having an online presence, from improving your bottom line and establishing your brand. Here are the top reasons why you should be prioritizing social media marketing: 1. A Great...
Read moreHow SEO and SEM Work Together
Anyone who is working in digital marketing must have a strong grip on both the discussed terms. SEO, Search Engine Optimization and SEM, Search Engine Marketing are related yet different. You will get to know here how SEO and SEM work together and how to utilize that co-relation to build an effective SEO and SEM...
Read moreWhat is a LinkedIn Service Page and Why Is It Important?
Staying relevant in the business world can be challenging, more so when trends are changing every day. The business world is a highly competitive, cut-throat, and now a digitally advanced world – that’s common knowledge by now. The only way to get ahead now is to increase your visibility. What is out there for people...
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