In the world of online, digital marketing is a whole new world. It ushered in an era of selling goods and services via the Internet. The value of digital marketing has become different, and is crucial for all businesses. It is an integral part of what a company is to its customers. Today, it is...
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What Does an SEO Company Do?
Partnering with an experienced SEO company can help you position your website on the top spot of search engines. This company should be giving reports, answering your questions, and getting a lot of work done. There is a lot that an SEO company can do. The SEO process requires a lot of research and takes...
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Facebook Rebrand to Meta: Here’s What You Need to Know
Last year, during Connect 2021 on October 28, Facebook CEO Mark Zuckerberg surprised the world by announcing a company rebranding. Since that day, Facebook Inc. has rebranded as Meta Platforms, Inc. It has now been almost five months since the rebranding. However, a lot of people are still unsure or confused about the reason behind...
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5 Methods to Stop Social Media Marketing Disaster
How often do you use social media in a day? There is no count to it. You might be running a social media platform for your business like you use social media for your personal use. After reading this blog, you will know that it is a completely different ball game. It becomes more challenging...
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Basics of Digital Marketing for Beginners
Digital Marketing If you ever saw an ad on TV, billboard, or pamphlets, you might have the slightest idea of what marketing is. In simple terms, promoting a business or product is called Marketing. Back in the old days, we had a different way of marketing which does not involve the Internet. With passing time,...
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Tips for Optimizing Your LinkedIn Company Page in 2022
LinkedIn has been a go-to for professionals to make connections and explore career opportunities. It’s also a great place to promote the company and find potential clients. Optimizing your LinkedIn company page greatly helps in strengthening your professional brand. As LinkedIn becomes more and more of an integral part of social media marketing, it is...
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Google Core Update November 2021
To combat the ever-changing digital landscape, Google has been releasing updates regularly. The latest update was released in November 2021, and it will be changing everything. This blog post looks at what we can expect from Google core updates and how they might impact your website rankings. Google Core Update It’s a bit shocking to...
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How To Prepare Your Website for a Google Core Update
Google Core Update occurs several times a year or around once every two to three months. The search engine implements these major changes to ensure its system continues to provide high-quality, accurate, and relevant search results to match users’ queries. These core updates introduce significant changes to how the Google search algorithm works and how...
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7 Things You Can Do To Improve Your On-Site SEO Today
To be successful in organic search nowadays, you must optimize for various factors that are valued by search engines — technical, on-site, and off-site. Off-site approaches, such as backlinks and other technical elements, have received more attention in recent years. On the other hand, off-site SEO won’t help you much if you neglect the basics:...
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Google’s Page Title Update and Why Heading Tags are Important to the Update
In August 2021, Google announced an important update that had every PA SEO agency listening closely and reviewing their clients’ web pages. This update refined the way Google generated web page titles in search results pages. The update essentially means Google may generate or replace any website’s title, as indicated in their HTML title tags....
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